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A $1 trillion car-company thought experiment puts imagination in the driving seat

A reader-led exercise on building an automotive company with unlimited capital drew ideas ranging from reviving familiar marques to creating vehicles that would radically widen the limits of road transport.
3 min read · Lithuania Auto Editorial
Editorial illustration for A $1 trillion car-company thought experiment puts imagination in the driving seat
Editorial illustration for A $1 trillion car-company thought experiment puts imagination in the driving seat

What would motorists build if money were no obstacle? That question produced a wide range of answers in a reader discussion assembled by Jalopnik, centred on the prospect of starting a car company with $1 trillion.

Some contributors looked backwards, proposing the return of established names and proven automotive formulas. Others took a far less conventional route, imagining vehicles designed to bring unusual ideas onto public roads.

The contrast reflects a persistent divide in motoring: whether the industry should concentrate on making dependable, familiar vehicles better, or invest in concepts that challenge expectations of what a car can be. For drivers, the question ultimately comes back to everyday usability, safety and the ability to travel where they need to go.

For Lithuania's motorists, such thought experiments also underline the practical standards by which any new vehicle would be judged. A compelling design still has to work in changing weather, cope with real road conditions and offer a credible ownership experience beyond the initial excitement.

Source: Jalopnik